| Applying for Classification |
Every time you apply for classification of a commercial you will need to complete and application.
Please note classification cannot commence until we receive ALL your materials.
The application asks you to state the despatch date and on-air date. If the dates change, please advise CAD immediately to avoid missing your on-air commitments. Don’t forget to advise us if your deadline is pushed back as this will assist CAD to prioritise applications.
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Scripts |
You will also need to submit a detailed script with your application. The vision component of the script needs to include a description of everything visible on the screen, including all supers and disclaimers. A storyboard will suffice as long as it includes all supers and disclaimers. The audio component of the script needs to include everything that can be heard in the commercial including dialogue, jingles, voice-overs etc.
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Substantiation |
Claims in your TVC may need to be substantiated. Substantiation may be provided in writing with your application.
Examples of when substantiation or other documentation is required can be found here. If you are unsure about these requirements, please contact CAD.
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TVC delivery |
When delivering your TVC via Adstream, Dubsat or DVD-CAD, please ensure the correct key number is used to identify it, both on the ID board and on any booking or delivery advice. If you realise an incorrect key number has been used, you must advise CAD as soon as possible to avoid a delay in the processing of your application.
You can also supply a VHS or OP55 compliant DVD copy of your ads directly to CAD or upload OP53 compliant MPEGs using the CAD Online Application System.
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Key Numbers |
Please ensure key numbers are no longer than 13 characters. Some traffic systems will not accept key numbers which are longer than this and if the whole key number cannot be matched to a CAD Number, you run the risk of your TVC not going to air.
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Revisions |
Wherever there is a change to a key number, a new CAD Number will be required no matter how minor the change to the TVC. However, there are some instances where you do not need to supply the final TVC again. To determine if your application qualifies as a ‘paperwork only’ submission click here.
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Timing |
You need to allow at least two (2) working days for classification. TVCs containing complex claims may take longer, for instance ads for finance products, therapeutic goods etc. Please ensure you factor this timing into your production schedules. Given the duration of infomercials, CAD requires 28 days to review.
Commercials Advice can only issue a CAD Number once the final commercial has been classified.
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